It is the mission of the Mars Hill Broadcasting Co., Inc. to provide the public, through its radio broadcasting and public relations functions, such a clear expression of the message, mission and character of Jesus Christ that the following results will be consistently achieved:
- Salvation of the lost and nurture of the saved.
- Traditional Christian families built up in faith and life experience to become mature witnesses of the grace of God, and Biblically effective contributors to the benefit of society.
- Ministry of Bible-teaching local churches reinforced, and churches at large confronted by the Spirit of God and revived.
- Unity of the Spirit in the bonds of peace, and unity in the Body of Christ.
- Promotion of and participation in the Great Commission stated in Matthew 28:19,20, and particularly in relation to worldwide Christian Communications.